Lightfield vs PUNKU
Both tools are listed under Autonomous B2B Sales Agents & AI BDRs, and both have been fact-checked by a named editor. This page lines up their structured data and quotes each review’s limitations and pricing notes; it does not pick a winner.
Lightfield
Lightfield provides an AI-native CRM and autonomous sales agent platform that automates pipeline generation, meeting intelligence, and bi-directional CRM.
Pricing: $89–$1,999/mo · Autonomy: L3 · Conditional automation · Moat: 3.5/5.0 (Proprietary moat)
Target fit: B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) (Web SaaS)
PUNKU
Autonomous agent deployment engine converting natural-language prompts into governed B2B sales automation workflows and outbound pipeline touchpoints.
Pricing: Free plan · $0/mo · Enterprise plan · Autonomy: L3 · Conditional automation · Moat: 3.6/5.0 (Proprietary moat)
Target fit: B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) (Web SaaS)
How Lightfield and PUNKU differ
- Pricing model: Lightfield is subscription, PUNKU is freemium.
- PUNKU has a free plan; none is recorded for Lightfield.
- Lightfield was founded earlier (2020) than PUNKU (2023).
- Headquarters: Lightfield in San Francisco, California, PUNKU in Munich, Bavaria.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
Side-by-side facts
| Field | Lightfield | PUNKU |
|---|---|---|
| Subtrack | Autonomous B2B Sales Agents & AI BDRs | Autonomous B2B Sales Agents & AI BDRs |
| Pricing | $89–$1,999/mo | Free plan · $0/mo · Enterprise plan |
| Pricing model | Subscription | Freemium |
| Free access | No free plan disclosed | Free plan |
| Enterprise plan | Not recorded | Yes |
| AI autonomy level | L3 · Conditional automation | L3 · Conditional automation |
| Moat tier | Proprietary moat | Proprietary moat |
| Delivery | Web SaaS | Web SaaS |
| Audience | B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) | B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) |
| Headquarters | San Francisco, California | Munich, Bavaria |
| Fact-checked | Jiacky Lee, Oct 10, 2026 | Tim Fenolz, Oct 14, 2026 |
Lightfield vs PUNKU: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Lightfield
Low Procurement Risk · Strong Fit- Published Self-Serve Entry Floor: Lightfield publishes a transparent entry point ($89–$1,999/mo) for initial validation before committing.
- Tier Fit for 5-Seat Scale: Growth / Professional ($200/mo): What are workspace credits?
- Primary Operational Bottleneck: Meeting Ingestion Bottlenecks: Third-party video platform bot rejections or non-standard web conferencing protocols can disrupt real-time transcription and delay record generation.
Walk-Away Rule: Walk away if your workflow requires uncapped enterprise volume on the $89–$1,999/mo entry plan without upgrading tiers.
Negotiation Lever: Validate exact quota thresholds (seats, credits, or API calls) included in Lightfield's $89–$1,999/mo tier before converting from monthly to annual billing.
PUNKU
Conditional Fit · Contract & Stack Caveats- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: PUNKU does not disclose a public self-serve floor (Free plan · $0/mo · Enterprise plan). Buyers with a $800/mo cap face high sales-qualification friction.
- Published Self-Serve Entry Floor: PUNKU publishes a transparent entry point (Free plan · $0/mo · Enterprise plan) with a free tier for initial validation before committing.
- Tier Fit for 5-Seat Scale: Entry / Starter ($5/mo): Verified $5/mo published rate on vendor pricing schedule.
- Primary Operational Bottleneck: Semantic Prompt Drifts: Agent generation depends on plain-English specifications, introducing potential deterministic logic failures when complex conditional workflows encounter ambiguous prompt phrasing.
Walk-Away Rule: Walk away if your workflow requires uncapped enterprise volume on the Free plan · $0/mo · Enterprise plan entry plan without upgrading tiers.
Negotiation Lever: Validate exact quota thresholds (seats, credits, or API calls) included in PUNKU's Free plan · $0/mo · Enterprise plan tier before converting from monthly to annual billing.
Limitations
Lightfield
Operational considerations and platform boundaries include: Meeting Ingestion Bottlenecks: Third-party video platform bot rejections or non-standard web conferencing protocols can disrupt real-time transcription and delay record generation.Full limitations in the Lightfield review
PUNKU
Operational considerations and platform boundaries include: Semantic Prompt Drifts: Agent generation depends on plain-English specifications, introducing potential deterministic logic failures when complex conditional workflows encounter ambiguous prompt phrasing.Full limitations in the PUNKU review
Pricing notes
Lightfield: $89–$1,999/mo
Lightfield delivers software-as-a-service licensing starting at $89 per user per month on its Starter tier, structured for smaller teams with basic meeting recording, automatic record updates, and workspace collaboration.Pricing details in the Lightfield review
PUNKU: Free plan · $0/mo · Enterprise plan
PUNKU structures monetization around task throughput and managed support allocations. Entry-level access begins on a Free tier ($0/month) backed by an initial trial allotment of 100 platform credits without payment details.Pricing details in the PUNKU review
Frequently asked questions: Lightfield vs PUNKU
How does Lightfield pricing compare to PUNKU in 2026?
Lightfield is listed at $89–$1,999/mo (subscription, no free plan disclosed), whereas PUNKU is listed at Free plan · $0/mo · Enterprise plan (freemium, free plan).
How do Lightfield and PUNKU compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Lightfield is rated L3 · Conditional automation with a Proprietary moat moat (3.5/5.0), while PUNKU is rated L3 · Conditional automation with a Proprietary moat moat (3.6/5.0).
Which teams are Lightfield and PUNKU built for?
Lightfield is a Web SaaS product in Autonomous B2B Sales Agents & AI BDRs designed for B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps). PUNKU is a Web SaaS product in Autonomous B2B Sales Agents & AI BDRs designed for B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps).
What are the main limitations of Lightfield vs PUNKU?
For Lightfield: Operational considerations and platform boundaries include: Meeting Ingestion Bottlenecks: Third-party video platform bot rejections or non-standard web conferencing protocols can disrupt real-time transcription and delay record generation. For PUNKU: Operational considerations and platform boundaries include: Semantic Prompt Drifts: Agent generation depends on plain-English specifications, introducing potential deterministic logic failures when complex conditional workflows encounter ambiguous prompt phrasing.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 14, 2026.