Northbeam vs Recast

Both tools are listed under Marketing Mix Modeling & Incremental Lift, and both have been fact-checked by a named editor. This page lines up their structured data and quotes each review’s limitations and pricing notes; it does not pick a winner.

Northbeam

First-party multi-touch attribution and marketing mix modeling platform providing cross-channel incrementality intelligence for direct-to-consumer.

Pricing: Custom / enterprise pricing · Autonomy: L3 · Conditional automation · Moat: 3.6/5.0 (Proprietary moat)

Target fit: DTC / eCommerce, Enterprise Brands (Web SaaS)

Read the Northbeam review

Recast

Modern econometrics platform combining continuous Bayesian marketing mix modeling with GeoLift incrementality experimentation to optimize cross-channel.

Pricing: Custom / enterprise pricing · Autonomy: L3 · Conditional automation · Moat: 4.2/5.0 (Proprietary moat)

Target fit: B2B SaaS (Web SaaS)

Read the Recast review

How Northbeam and Recast differ

Headquarters: Northbeam in United States, Recast in New York, United States.
Audience: Northbeam targets DTC / eCommerce, Enterprise Brands; Recast targets B2B SaaS.

Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.

Side-by-side facts

Field	Northbeam	Recast
Subtrack	Marketing Mix Modeling & Incremental Lift	Marketing Mix Modeling & Incremental Lift
Pricing	Custom / enterprise pricing	Custom / enterprise pricing
Pricing model	Enterprise / quote	Enterprise / quote
Free access	No free plan disclosed	No free plan disclosed
Enterprise plan	Yes	Yes
AI autonomy level	L3 · Conditional automation	L3 · Conditional automation
Moat tier	Proprietary moat	Proprietary moat
Delivery	Web SaaS	Web SaaS
Audience	DTC / eCommerce, Enterprise Brands	B2B SaaS
Headquarters	United States	New York, United States
Fact-checked	Jagmeet Sine, Oct 15, 2026	Sarah Per, Oct 6, 2026

AI Head-to-Head Procurement Simulator · Evidence-Locked Dossier

Northbeam vs Recast: TCO & constraint stress test

Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.

1. Team / Seat Scale

2. Monthly Budget Ceiling

3. Primary Stack

4. Guardrail

At 5 seats and a $800/mo ceiling, both Northbeam and Recast land in the same risk band (High Deal-Risk · Constraint Mismatch).

Northbeam

High Deal-Risk · Constraint Mismatch

Estimated Floor (5 Seats · Enterprise / Custom)Custom Quote (Custom / enterprise pricing)Vendor does not publish a self-serve USD floor on its pricing page; requires sales qualification.Sales-gated pricing vs. $800/mo cap (High quote risk)

Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Northbeam does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
Sales-Gated Contract Terms: Pricing is available on request through tailored enterprise sales quotes, with custom enterprise tiers structured around organizational scale, user seats, and workflow volume.
Primary Operational Bottleneck: Offline Conversion Latency: Data reconciliation cycles experience lag when blending high-frequency digital ad spend with delayed offline retail point-of-sale datasets, slowing same-day optimization.

Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Northbeam requires sales-gated custom quoting).

Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Northbeam order form before signing a 12-month enterprise commitment.

Northbeam Pricing ↗Full Northbeam Review →

Recast

High Deal-Risk · Constraint Mismatch

Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Recast does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
Sales-Gated Contract Terms: Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
Primary Operational Bottleneck: Geo-Testing Execution Constraints: Executing matched-market GeoLift experiments requires isolated regional media delivery, creating operational friction for digital platforms lacking precise regional budget gating.

Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Recast requires sales-gated custom quoting).

Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Recast order form before signing a 12-month enterprise commitment.

Recast Pricing ↗Full Recast Review →

Interactive Head-to-Head Scenario Red-Teamer · Fact-Gate Verified

Limitations

Northbeam

Operational considerations and platform boundaries include: Offline Conversion Latency: Data reconciliation cycles experience lag when blending high-frequency digital ad spend with delayed offline retail point-of-sale datasets, slowing same-day optimization.

Full limitations in the Northbeam review

Recast

Operational considerations and platform boundaries include: Data Granularity and Lag: The econometric engine requires aggregated historical time-series data, meaning campaigns need sustained spend volume across multiple weeks before the model identifies incremental signal.

Full limitations in the Recast review

Pricing notes

Northbeam: Custom / enterprise pricing

Pricing is available on request through tailored enterprise sales quotes, with custom enterprise tiers structured around organizational scale, user seats, and workflow volume.

Pricing details in the Northbeam review

Recast: Custom / enterprise pricing

Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats. Contracts operate on annual subscription structures tied to gross measured media spend, historical data ingestion volume, and dedicated econometric calibration support.

Pricing details in the Recast review

Frequently asked questions: Northbeam vs Recast

How does Northbeam pricing compare to Recast in 2026?

Northbeam is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed), whereas Recast is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed).

How do Northbeam and Recast compare on AI autonomy and moat depth?

On the MarTechRadar L1–L5 scale, Northbeam is rated L3 · Conditional automation with a Proprietary moat moat (3.6/5.0), while Recast is rated L3 · Conditional automation with a Proprietary moat moat (4.2/5.0).

Which teams are Northbeam and Recast built for?

Northbeam is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for DTC / eCommerce, Enterprise Brands. Recast is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for B2B SaaS.

What are the main limitations of Northbeam vs Recast?

For Northbeam: Operational considerations and platform boundaries include: Offline Conversion Latency: Data reconciliation cycles experience lag when blending high-frequency digital ad spend with delayed offline retail point-of-sale datasets, slowing same-day optimization. For Recast: Operational considerations and platform boundaries include: Data Granularity and Lag: The econometric engine requires aggregated historical time-series data, meaning campaigns need sustained spend volume across multiple weeks before the model identifies incremental signal.

Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 15, 2026.